Austin is definitely the new hype. Considered by the Americans the capital of live music, Austin also hosts a variety of cultural events, such as the celebrated SXSW and Austin City Limits festivals. A city bustling live and modernity in a Texas state known for its conservative cultural heritage. So we came to ELLE Brasil magazine and proposed a story about this amazing destination, and having the support of Texas Tourism office and Austin convention & visitors bureau, we arranged an individual FAM trip to ELLE’s reporter, who visited Austin and Fredericksburg in a 5 days itinerary, including free time to explore local shops, the foddie scene the city’s famous food trucks and of course, to experience Kimpton Van Zandt – the recently opened hotel totally inspired by music.