Author: Marina Valle
VIK roadshow: wine tastings and art
When
Maio, 2017
Client
Vik Retreats & VIK wine
www.vikretreats.com
Type
Media Relations
On the road introducing VIK wine and Vik Retreats
Roadshows are an elementary when promoting a brand and powering its awareness in a specific market. During November 2015, our team travelled to sis Brazilian cities – Rio de Janeiro, São Paulo, Belo Horizonte, Porto Alegre, Curitiba, e Brasília – presenting Vik Retreats in evening cocktails where Viña Vik Mullahue’s VIK wine was served for tasting. The idea of this roadshow was to bring some of the brand experience to our guests – clientes, profissionais do mercado de vinhos premium, formadores de opinião, entre outros.
Quem já esteve em algum dos Vik Retreats sabe que seus espaços interiores respiram arte. Cada retreat foi concebido por conhecidos arquitetos, suas áreas comuns e acomodações abrigam obras assinadas por artistas locais (do Uruguai e Chile), como de nomes internacionais. Esculturas, pinturas, instalações… hospedar-se nos Vik Retreats é um convite para apreciar uma surpreendente coleção de arte – cuja curadoria, cada peça ali colocada, tem as mãos dos proprietários, Carrie e Alexander Vik.
Foi pensando nisto que optamos realizar estes eventos em galerias de arte, de maneira que pudéssemos transmitir um pouco do que é o lifestyle e o DNA de Vik Retreats. O mesmo fizemos este ano, 2017, em nosso primeiro roadshow latinoamericano, em Buenos Aires, realizado no dia 2 de maio na Galeria Praxis, no charmoso bairro porteño da Recoleta. Confira as imagens dos eventos.
São Paulo. Galeria Zipper.
Belo Horizonte. Galeria Celma Albuquerque.
Porto Alegre. Galeria Bolsa de Arte.
Buenos Aires. Galeria Praxis.
São Paulo. Galeria Zipper.
Belo Horizonte. Galeria Celma Albuquerque.
Porto Alegre. Galeria Bolsa de Arte.
Buenos Aires. Galeria Praxis.
Arakur & Amyr Klink: heading to Ushuaia
When
15 de agosto, 2016
Client
Kimpton Hotels & Restaurants
http://www.kimptonhotels.com/
Type
Media Relations
Arakur & Amyr Klink: an exclusive experience in Ushuaia with Brazil’s most famous navigator
In the 2016 Tiradentes Holiday (20-24 April), Amyr Klink, the most famous Brazilian navigator, returned to one of his favorite places: Ushuaia, known as “The End of the World”, visiting landscapes that were part of many of his nautic expeditions.
With an outstanding curriculum, Amyr Klink is graduated in Economics, also an entrepreneur, husband and father of three ladies, author of six best sellers.
With passion for nature, vocation and technical knowledge to understand the mysteries of the ocean, this wise and obstinate man that faced so many challenges in his career, such as a 100 day solitary crossing paddling in a rowing boat over the Atlantic Ocean; and living 12 months alone in his Paratii sailboat in Antartica. The argonaut has accomplished a total of 22 expeditions to Antartica, mostly in boats crafted by himself, and has become one of the most known public figures not only in Brazil but worldwide.
Arakur Ushuaia Resort & Spa invited guests to join Amyr in a 4 day tour package hosted by Amyr Klink, during Tiradentes Holiday, where he shared some of his stories and life experiences & learnings not only in a speech at the hotel, but also leading the guests over Ushuaia’s beautiful attractions.
The best of the best? One of the moments with Amyr was , of course, in the sea, when the group (total of 20 guests) boarded in a private catamaram to navigate along the Beagle Channel. Wildlife watching with champaign, appetizers, and the company f Amyr Klink was indeed a very exclusive experience.
Ushuaia, hosted by Amyr Klink – Tiradentes Holiday (20-24 Abril, 2016)
– US$ 2.100 for two people, includes breakfast, navigation and Amyr’s speech, and a trekking to Reserva Alarkén also hosted by Amyr Klink.
– Double Standard room category. Does not include flights.
Reservations: info@arakur.com +54 (11) 4781 4777 / arakur.com