Author: Marina Valle

Villa Pliniana Introduced to Brazilian Wedding Planners

Quando

May, 2016

Cliente

Sereno Hotels

Sereno Hotels Homepage

Type

Media Relations

Villa Pliniana is Introduced to Brazil Wedding Planners

An authentic 16th century palazzo nested at the borders of the romantic Lake Como, registers verify that Villa Pliniana has welcomed great figures such as Leonardo Da Vinci and Lord Byron in the past. Reopened by Sereno Hotels, the 19 restored suites villa is beautifully surrounded by mountain and the platine waters is ready to host great events for up to 300 guests.

The iconic venue was introduced to the most selected group of wedding advisors in the Brazilian market, gathered together for a morning brunch at the idillic gardens of Fundação Maria Luisa e Oscar Americano.

serenohotels.com


Fashion Weekend Kids: a trip to Arakur Ushuaia

When

September 13, 2015

Client

Arakur Ushuaia Resort & Spa
http://www.arakur.com/

Type

Marketing

Fashion Weekends Kids – Arakur Ushuaia presented as an ultimate family destination

Fashion Weekend Kids is a family focused event that showcases the newest collections of prime fashion brands for children. It takes place in Sao Paulo’s most interesting venues, such as JK Iguatemi Mall and Cidade Jardim Mall, and has also hosted parallel editions in other Brazilian cities such as Goiania.

With an attractive niched audience, composed by A & B class families, the shows have a nice vibe and at the end, the director, Ana Cury, raffles prizes to the little top models – the kids that participate on the show and worked hard to do their best to cheer the audience.

A 3 nights stay at Arakur Ushuaia – including breakfast and trekkings at Alarkén Natural Reserve – was one of the prizes. A video of the hotel was shown before the announcement of the winner. Great initiative and partnership with Fashion Weekend Kids!

Reservations: info@arakur.com +54 (11) 4781 4777 / arakur.com


Ski Season: DJS Marina Diniz and Ornella Maggi will lead the après-ski at Arakur.

When

30 de junho, 2017

Client

Arakur Ushuaia Resort & Spa
http://www.arakur.com/

Type

Media Relations

For the first time, Ushuaia’s ski season will present DJ nights. Celebrated DJS Marina Diniz and Ornella Maggi will lead the après-ski parties at Arakur Resort.

Ushuaia, located in the southern tip of the planet, has the longest ski season in South America – snow usually starts to fall in June and its predicted to end by begging of October at the Cerro Castor ski station, located only 26 km from the city. Cerro Castor features 34 ski slopes in different levels and this year the news is that two of their main slopes are now connected – bringing another option for descending. The snow has been falling regularly in a very good quality – as well as the temperature is predicted to maintain stable around -5 to 5 C during the whole ski season. But the best is announced to happen from July 27th to 30th (Thu – Sun): celebrated DJs Marina Diniz and Ornella Maggi will take over the pick-ups, starting at noon at Cerro Castor ski station’s Restaurant 480, continuing the après-ski from 7:00 PM on at Arakur Resort’s lobby bar. The two DJs are Brazilian and with their cool music repertoire and friendly vibe have featured sessions at some of world’s best ski hubs such as Courchevel and Aspen Snowmass. The two ladies are known for cheering up Brazil’s leading New Years’ parties: the Réveillon de Trancoso and the Réveillon de São Miguel dos Milagres.

Dates: JULY 27, 28, 29 and 30, 2017.

12:00 hrs – Dj sets at Cerro Castor – Restaurante 480.

22:00 hrs – Aprés-ski at Arakur Resort’s Lobby Bar (Free entrance for guests. Visitors must spend at the bar to participate)

Reservations: info@arakur.com +54 (11) 4781 4777 / arakur.com


Mukul Resort welcomes Brazil press for a brunch

When

March, 2017

Client

Mukul Resort
http://www.mukulresort.com/

Type

Media Relations

Nicaragua’s Mukul Resort welcomes Brazilian press for a brunch.

On a first visit to Brazil, Mukul Resort sales & communications team landed in Sao Paulo for the VIRTUOSO Brasil week and took the opportunity to meet the local press in a “muy buena onda” brunch event. Press Pod team chose the tropical gardens of chef Mario Galuzzi’s house in Pinheiros neighborhood – pointed with glossy and colorful surf boards – to bring some of Nicaragua’s Emerald Coast vibe to the gathering. General manager Carlos Salazar presented some engaging videos of Mukul – common areas, accommodations, activities, spa and golf course – and also told about Nicaragua sites and how authentic this destination is (the land of lakes, volcanos, between the Caribbean and the amazing waves of the Pacific Ocean). And as Brazilians are big fans of surf and waves, Joanna Evans, communications director, told about how Mukul position itself as a world-class surfing destination, offering packages such as the Bikini Surf Camp (exclusively for women) and experiences such as the Surfaris, where upper level surfers can be taken to catch other amazing swells in closer beaches of the Emerald Cost, such as Gigante and Popoyo. Carlos also added: “Surf is the new ski”. Everyone couldn’t agree more! Photo credits: Grazi Mazzuia

mukulresort.com


Il Sereno Lago di Como Riva boats

Quando

Junho, 2017

Cliente

Sereno Hotels

Sereno Hotels Homepage

Type

Media Relations

In the grand tradition of guests traveling and experiencing Lake Como via boat, Il Sereno commissioned three custom Cantiere Ernesto Riva boats from the namesake family that has been building boats by hand in the nearby town of Laglio since 1771. Il Sereno guests may also travel to other destinations on the lake via two Jetto’s or the grand Vaporina del Lago which features interiors designed by Patricia Urquiola.

serenohotels.com


A design masterpiece: Il Sereno Lago di Como

When

June, 2017

Client

Sereno Hotels

Sereno Hotels Homepage

Type

Media Relations

Designed by Patricia Urquiola, Il Sereno Lago di Como is Europe’s most luxurious new hotel.

Sereno Hotels is pleased to announce the opening of new Il Sereno, the first contemporary luxury hotel on Lake Como, Italy. Designed by famed Milan-based architect and designer Patricia Urquiola, the all-suites hotel features 30 oversized suites, all with their own furnished terraces and lake views. Acclaimed botanist Patrick Blanc contributed his signature vertical botanical gardens throughout the property, including a spectacular “green sculpture” work of art.

Il Sereno is becoming a design icon among luxury hospitality in Europe and worldwide. Its project has drawn attention of many prestigious design and architecture publications from Brazil and Latin American regions. Here we present some of the articles that featured Il Sereno in the following countries.

BRAZIL.

Captura de Tela 2017-06-30 às 15.49.53
CASA Vogue Brazil. May 2017. (Edition edited by Patricia Urquiola herself)

Captura de Tela 2017-06-30 às 16.08.58
Bamboo magazine

Captura de Tela 2017-06-30 às 17.10.40
KAZA magazine


Chloé Calmon stars Surf in Residence program at Mukul Resort

Quando

Maio, 2017

Client

Mukul Resort
http://www.mukulresort.com/

Type

Media Relations

Brazilian pro longboarder Chloe Calmon hosts Mukul Resort’s Surf in Residence program from May 17th to 21st, 2017  

Number one female longboarder in the world’s ranking by @wsl Brazilian Chloé Calmon @chloecalmon spent a week as a resident surfer at Mukul Resort, in the Emerald Coast of Nicarágua. Guests staying at Mukul from May 17th to 21st, 2017, had the opportunity to interact with the professional longboarder, and catch some of the amazing waves of Playa Manzanillo left break. Photo credits: @dz_zymkowitz

mukulresort.com


CLAUDIA magazine – TV star Gloria Maria in Ushuaia

When

Março, 2016

Client

Arakur Ushuaia
http://www.arakur.com/

Type

Media Relations

TV start Gloria Maria enjoyed a family vacation in Ushuaia in March 2016, where she could introduce to her daugthers, Laura and Maria, the wild and beautiful landscapes of Patagonia. 

The family was hosted at Arakur Resort, a Leading Hotels of the World and Virtuoso member, the best hotel in town – the same one that back in 2015 welcomed a very special guest, Academy Award Winner Leonardo DiCaprio, who stayed in Ushuaia for filming the movie “The Revenant”. The mother and the two little girls had an amazing time exploring the nature, for example doing a short trekking to Alarkén Mountain – right above the hotel where you can have a 360º view of the city of Ushuaia, the Andes mountain range. They also visited the destination main attractions such as Tierra del Fuego National Park where they boarded in the infamous “End of the World train”, which used to transport Argentina’s most dangerous prisoners in the beggining of the 20th century (1902); they also navigated in the Beagle Channel to watch wild animals like sealions and penguins.

As a mother and journalist, whose career allowed her to travel and see the world, Gloria Maria carefully tailored this family trip to Patagonia to introduce out of the ordinary places to her daughters: sea, mountains, glaciars, wildlife in its natural habitat. As well as to challenge the girls, for example to persist in climbing a mountain, and when reaching it, getting the most beautiful view as a gift.

Reservations: info@arakur.com ou +54 (11) 4781 4777 / arakur.com


Kimpton Van Zandt Hotel @ ELLE Brasil

When

julho, 2016

Client

Kimpton Hotels & Restaurants
http://www.kimptonhotels.com/

Type

Content

Austin is definitely the new hype. Considered by the Americans the capital of live music, Austin also hosts a variety of cultural events, such as the celebrated SXSW and Austin City Limits festivals. A city bustling live and modernity in a Texas state known for its conservative cultural heritage. So we came to ELLE Brasil magazine and proposed a story about this amazing destination, and having the support of Texas Tourism office and Austin convention & visitors bureau, we arranged an individual FAM trip to ELLE’s reporter, who visited Austin and Fredericksburg in a 5 days itinerary, including free time to explore local shops, the foddie scene the city’s famous food trucks and of course, to experience Kimpton Van Zandt – the recently opened hotel totally inspired by music.


Viña Vik on Brasil & Chile TV

When

25, Maio 2017

Client

Vik Retreats & VIK wine
www.vikretreats.com

Type

Media Relations

Nature, art and technology: Viña Vik stunning settings make TV productions come for filming shows about hotels, gastronomy and wine. Check here!

Viña Vik is an out of the World wine destination. Situated at the Millahue Valley, aproximately 2 hours south of Santiago, Chile, in the wine zone of Cachapoal, the property has over 4 thousand hectares, among 400 are vineyards.

In August 2015, Viña Vik welcomed the producers from Brazilian Globosat + channel, that came for filming the show Hotéis Incríveis, for an episode entirely dedicated to prime hotels inside wineries. The show was broadcasted the same year in november: https://www.dropbox.com/s/6jcphc2qzus0czu/Vina%20-%20short.mov?dl=0

In April 2017, we’ve opened Viña Vik’s gates to TV host Daniel Greve’s stylish RV, that is weekly broadcasted at Terruá, Canal 13C’s gastronomy & wine show dedicated to showcase the best wineries in Chile. Daniel was guided by VIK’s wine master and consultant Patrick Vallete, as well as by wine maker Cristián Vallejo. Viña Vik’s chef, Rodrigo Acuña, also hosted the crew for a genuine gastronomic experience at “el huerto”, that features a common table for organic banquets.

Check the show here: http://www.13.cl/c/programas/terrua/capitulos/22-mayo-2017-vina-vik