Media Relations
Mukul Resort welcomes Brazil press for a brunch
When
March, 2017
Client
Mukul Resort
http://www.mukulresort.com/
Type
Media Relations
Nicaragua’s Mukul Resort welcomes Brazilian press for a brunch.
On a first visit to Brazil, Mukul Resort sales & communications team landed in Sao Paulo for the VIRTUOSO Brasil week and took the opportunity to meet the local press in a “muy buena onda” brunch event. Press Pod team chose the tropical gardens of chef Mario Galuzzi’s house in Pinheiros neighborhood – pointed with glossy and colorful surf boards – to bring some of Nicaragua’s Emerald Coast vibe to the gathering. General manager Carlos Salazar presented some engaging videos of Mukul – common areas, accommodations, activities, spa and golf course – and also told about Nicaragua sites and how authentic this destination is (the land of lakes, volcanos, between the Caribbean and the amazing waves of the Pacific Ocean). And as Brazilians are big fans of surf and waves, Joanna Evans, communications director, told about how Mukul position itself as a world-class surfing destination, offering packages such as the Bikini Surf Camp (exclusively for women) and experiences such as the Surfaris, where upper level surfers can be taken to catch other amazing swells in closer beaches of the Emerald Cost, such as Gigante and Popoyo. Carlos also added: “Surf is the new ski”. Everyone couldn’t agree more! Photo credits: Grazi Mazzuia
mukulresort.com
CLAUDIA magazine – TV star Gloria Maria in Ushuaia
When
Março, 2016
Client
Arakur Ushuaia
http://www.arakur.com/
Type
Media Relations
TV start Gloria Maria enjoyed a family vacation in Ushuaia in March 2016, where she could introduce to her daugthers, Laura and Maria, the wild and beautiful landscapes of Patagonia.
The family was hosted at Arakur Resort, a Leading Hotels of the World and Virtuoso member, the best hotel in town – the same one that back in 2015 welcomed a very special guest, Academy Award Winner Leonardo DiCaprio, who stayed in Ushuaia for filming the movie “The Revenant”. The mother and the two little girls had an amazing time exploring the nature, for example doing a short trekking to Alarkén Mountain – right above the hotel where you can have a 360º view of the city of Ushuaia, the Andes mountain range. They also visited the destination main attractions such as Tierra del Fuego National Park where they boarded in the infamous “End of the World train”, which used to transport Argentina’s most dangerous prisoners in the beggining of the 20th century (1902); they also navigated in the Beagle Channel to watch wild animals like sealions and penguins.
As a mother and journalist, whose career allowed her to travel and see the world, Gloria Maria carefully tailored this family trip to Patagonia to introduce out of the ordinary places to her daughters: sea, mountains, glaciars, wildlife in its natural habitat. As well as to challenge the girls, for example to persist in climbing a mountain, and when reaching it, getting the most beautiful view as a gift.
Reservations: info@arakur.com ou +54 (11) 4781 4777 / arakur.com
Kimpton Van Zandt Hotel @ ELLE Brasil
Austin is definitely the new hype. Considered by the Americans the capital of live music, Austin also hosts a variety of cultural events, such as the celebrated SXSW and Austin City Limits festivals. A city bustling live and modernity in a Texas state known for its conservative cultural heritage. So we came to ELLE Brasil magazine and proposed a story about this amazing destination, and having the support of Texas Tourism office and Austin convention & visitors bureau, we arranged an individual FAM trip to ELLE’s reporter, who visited Austin and Fredericksburg in a 5 days itinerary, including free time to explore local shops, the foddie scene the city’s famous food trucks and of course, to experience Kimpton Van Zandt – the recently opened hotel totally inspired by music.
Viña Vik on Brasil & Chile TV
When
25, Maio 2017
Client
Vik Retreats & VIK wine
www.vikretreats.com
Type
Media Relations
Nature, art and technology: Viña Vik stunning settings make TV productions come for filming shows about hotels, gastronomy and wine. Check here!
Viña Vik is an out of the World wine destination. Situated at the Millahue Valley, aproximately 2 hours south of Santiago, Chile, in the wine zone of Cachapoal, the property has over 4 thousand hectares, among 400 are vineyards.
In August 2015, Viña Vik welcomed the producers from Brazilian Globosat + channel, that came for filming the show Hotéis Incríveis, for an episode entirely dedicated to prime hotels inside wineries. The show was broadcasted the same year in november: https://www.dropbox.com/s/6jcphc2qzus0czu/Vina%20-%20short.mov?dl=0
In April 2017, we’ve opened Viña Vik’s gates to TV host Daniel Greve’s stylish RV, that is weekly broadcasted at Terruá, Canal 13C’s gastronomy & wine show dedicated to showcase the best wineries in Chile. Daniel was guided by VIK’s wine master and consultant Patrick Vallete, as well as by wine maker Cristián Vallejo. Viña Vik’s chef, Rodrigo Acuña, also hosted the crew for a genuine gastronomic experience at “el huerto”, that features a common table for organic banquets.
Check the show here: http://www.13.cl/c/programas/terrua/capitulos/22-mayo-2017-vina-vik
VIK roadshow: wine tastings and art
When
Maio, 2017
Client
Vik Retreats & VIK wine
www.vikretreats.com
Type
Media Relations
On the road introducing VIK wine and Vik Retreats
Roadshows are an elementary when promoting a brand and powering its awareness in a specific market. During November 2015, our team travelled to sis Brazilian cities – Rio de Janeiro, São Paulo, Belo Horizonte, Porto Alegre, Curitiba, e Brasília – presenting Vik Retreats in evening cocktails where Viña Vik Mullahue’s VIK wine was served for tasting. The idea of this roadshow was to bring some of the brand experience to our guests – clientes, profissionais do mercado de vinhos premium, formadores de opinião, entre outros.
Quem já esteve em algum dos Vik Retreats sabe que seus espaços interiores respiram arte. Cada retreat foi concebido por conhecidos arquitetos, suas áreas comuns e acomodações abrigam obras assinadas por artistas locais (do Uruguai e Chile), como de nomes internacionais. Esculturas, pinturas, instalações… hospedar-se nos Vik Retreats é um convite para apreciar uma surpreendente coleção de arte – cuja curadoria, cada peça ali colocada, tem as mãos dos proprietários, Carrie e Alexander Vik.
Foi pensando nisto que optamos realizar estes eventos em galerias de arte, de maneira que pudéssemos transmitir um pouco do que é o lifestyle e o DNA de Vik Retreats. O mesmo fizemos este ano, 2017, em nosso primeiro roadshow latinoamericano, em Buenos Aires, realizado no dia 2 de maio na Galeria Praxis, no charmoso bairro porteño da Recoleta. Confira as imagens dos eventos.
São Paulo. Galeria Zipper.
Belo Horizonte. Galeria Celma Albuquerque.
Porto Alegre. Galeria Bolsa de Arte.
Buenos Aires. Galeria Praxis.
São Paulo. Galeria Zipper.
Belo Horizonte. Galeria Celma Albuquerque.
Porto Alegre. Galeria Bolsa de Arte.
Buenos Aires. Galeria Praxis.
